One inbox
Texts, calls, email, Facebook and Instagram messages in one place.
Lead Generation for Home Services
Ads, landing pages and instant follow-up that turn local homeowners into booked jobs.
Sectors
Kitchen, Bath and Backyard Remodeling Contractors
- Kitchen & Bath
- Roofing
- HVAC
- Landscaping & Pools
- Garage Doors
For established businesses doing more than 3 remodels a month.
Kitchen and bath contractors
Common constraints to growth.
- Lead flow goes up and down
- Relying on referrals
- Time spent chasing leads
- Slow follow-up while on job sites
The fix is not more ads. It is one system that runs every step from the ad to the booked call.
How it works · Why we are different
The Kervon JobFlow System.
The Kervon Lead to Booked Job System.
Most agencies stop at the ad. We run the whole path.
01 · Automated
Targeted Ad
Homeowners ready to remodel
02 · Automated
Landing Page
Simple form
03 · Automated
Instant Reply
Text in 60 seconds
04 · Automated
Qualification
Budget, timeline, project
05 · Automated
Call Booked
On your calendar
06 · Automated
Reminders
Fewer no-shows
07 · You do this
You Close
Signed job
Meta ads and the page
To scale consistently, you need Meta Ads.
Referrals and word of mouth do not scale on demand. Meta puts your work in front of every homeowner in your area, every day — short video and real project photos in the feed, a short form behind them.
- 1
Target homeowners in the area
Only the zip codes and cities the business serves.
- 2
They see the work in their feed
Facebook and Instagram, with real project photos.
- 3
They tap and land on the page
A short form asking project type, timeline and budget.
- 4
Instant text and email
Every lead goes straight into the CRM.
Formats tested: before and after, project video, cost guide.
Included · Your AI CRM
Our Advanced Lead Management has all your potential customers in reach anytime to close quotations and not miss a lead again.
Mobile app
See and reply to leads from the job site.
Missed-call text back
Every missed call gets an instant text.
AI replies 24/7
Answers questions and books calls while the crew works.
Pipeline board
Every lead from new to signed job, at a glance.
Automatic reviews
Happy clients get a Google review request.
Conversations
YCSearch leads
AllUnread 3Booked
- MG
Maria G.
Yes, Thursday at 10 works for us!
Call booked - JT
James T.
Missed call. Auto text sent: Sorry we missed you…
Missed-call text - SK
Sarah K.
How long does a bathroom remodel take?
AI replied - DL
David L.
Kitchen · Budget $40K to $60K
New lead - LP
Linda P.
Left a 5-star review on Google
Review received
Services
Services we offer.
Facebook / Meta Ads
Campaigns on Facebook and Instagram aimed at homeowners planning a project, in the areas the business actually serves.
Google Ads
Search campaigns built around the terms homeowners use when they are ready for a quote, with budget and timing asked up front.
Google Local Services Ads
A Google Guaranteed profile and Local Services Ads set up and managed, so the business shows above search results with the badge and pays only for real leads.
Google Business Profile Optimization
Profile, categories, photos, posts and reviews set up and maintained, so the business shows in the local map pack when homeowners search near them.
GEO / AEO / SEO
Service pages, local content and site structure written so search engines and AI assistants recommend the business accurately.
ChatGPT Ads
Placement inside AI conversations, where homeowners increasingly ask who to hire before they run a search.
Website and Landing Pages
Pages that show the work, explain the process and give homeowners a straightforward way to request an estimate.
AI Automation of all Aspects of Your Business
Responses, reminders, project details, follow-up and outcome updates run automatically, while people stay responsible for the quote and the sale.
What you get
No more juggling an ad person, a web person and a CRM person.
Kervon runs all eight services together, so every ad, page and follow-up points at one goal: booked calls with homeowners ready to remodel.
Area Exclusivity
One contractor per trade per market. Your area is never sold to a competitor.
All Managed for You
Kervon creates the ads, writes the follow-up and answers new leads, so leads keep coming in while you concentrate on what you do best.
One Software Platform
Ads, CRM and your job software connected in one place, so no lead is lost between tools.
Measured on booked calls
Not clicks, likes or cheap form fills.
Why Kervon is different
25 Years Generating Leads for Top Companies. Not a 25-year-old with a laptop.
Kervon was founded by a marketer who built a career inside some of the best marketing companies in the world — Procter & Gamble ($97 billion in revenue), IBM, Barilla and Sealed Air — managing budgets from $10,000 to several hundred million dollars.
A Texas business owner, focused on growing the contractor's business — not just running ads.
25 years
generating leads for top companies
$97B
annual revenue at Procter & Gamble
$10K–$300M+
marketing budgets managed
Marketing leadership at
$97B revenue
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$67B revenue
€4.8B revenue
$5.4B revenue
Typical lead gen agency
- Reports clicks, impressions and cheap leads
- Junior media buyers with little business experience
- Same leads sold to several contractors in the area
- Leads dumped into an inbox nobody watches
- Disappears once the ads are live
Kervon
- For established businesses doing more than 3 remodels a month
- Weekly cost per lead and cost per booked call
- Led by 25 years of senior commercial marketing
- One contractor per trade per service area
- Ads, CRM and job software connected end to end
- Reply in 60 seconds, accountability to signed jobs
How the engagement starts
What happens after the call.
Scope, timing and terms are agreed on the call and set out in writing before work begins.
Next steps
Agreement signed
The start date is set.
Onboarding call
Within 48 hours.
System built
Days 1 to 5.
Launch
Day 5: ads go live, weekly reviews after.
Before the call
Common questions.
Which contractors does Kervon work with?
Established businesses doing more than 3 remodels a month — kitchen and bath remodelers first, then roofers, HVAC companies, landscapers and garage door contractors. These are trades with high-ticket jobs where a fast, qualified booking is worth real money. Kervon works with one contractor per trade per service area.
What return can I expect on ad spend?
The number that matters is what it costs to win a profitable job, not how many clicks an ad gets. Every week the contractor sees cost per lead and cost per booked call. No fixed return is promised: job value, margins, local demand, budget and the sales process all affect the result.
Why build on Meta instead of only Google?
Google reaches homeowners already searching. Facebook and Instagram reach homeowners before they start comparing contractors, deliver a steadier weekly flow and scale with budget. Google, SEO and AI search can be added where the market supports it.
Do I need to be on camera?
No. Campaigns can start with 3 to 5 before-and-after photos of real projects and a clear offer. Video can be added later, but it is not required.
How fast can we launch?
Onboarding happens within 48 hours of agreeing to work together. The system is built in days 1 to 5, and ads go live on day 5, with weekly reviews after that.
What do you need from me?
3 to 5 before-and-after photos, the service area, access to the Facebook page and a calendar for bookings.
What platforms and CRMs do you integrate with?
An AI CRM with a mobile app is included. Kervon can also connect job management software such as Jobber or Housecall, after confirming which connections the existing setup supports.
We tried Facebook ads before and got nothing. Why would this be different?
An ad alone is not a lead system. Poor-fit leads come from unclear offers, the wrong area or missing budget questions; good leads are lost through slow follow-up. Kervon runs the whole path, from the ad to the booked call, with a reply in 60 seconds.
Is there a long-term contract?
Engagements run long enough to build the system, test the market and see signed jobs come through. Scope, timing and terms are agreed on the call and set out in writing before work begins.
Trades we serve
Kitchen & bath first. Other high-ticket trades too.
Kitchen and bath remodels are the core of the program. The same system also runs for roofing, HVAC, landscaping and garage door contractors — each with its own campaign, landing page and qualifying questions.
Kitchen remodelingIslands, cabinetry, countertops and full kitchen renovations.
Bathroom remodelingWalk-in showers, soaking tubs, vanities and full bath renovations.
RoofingReplacements, metal roofs and restoration for homeowners ready to act.
HVACSystem replacements, heat pumps and high-efficiency upgrades.
Landscaping & PoolsPools, patios, hardscapes, outdoor kitchens and landscape lighting.
Garage doorsNew doors, modern glass panels, openers and curb-appeal upgrades.
Illustrative images. Not client projects.
One contractor per trade per market
What would 10 more jobs
a month mean for you?
For established businesses doing more than 3 remodels a month. Book a strategy call to check whether the area is still open and walk through the plan.
Questions? Send a message any time.